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TOMTOM Exhibition
TOMTOM Exhibition
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Backstory & Problem
TOMTOM is global leader in produces traffic, navigation and mapping products. TOMTOM also makes action cameras, GPS sport watches. Their company strengths are world class live traffic information and HD mapping for driving.
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The objectives are meeting with our customers and show them the last TOMTOM products and technologies, giving customs a good opportunity to see product and try it. More importantly is establish brand knowledge in the US market.
Consumer Electronics Show
- 3900+ exhibiting companies
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- 170K attendees from 150 countries
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- CES has been the launch pad for new innovation and technology which has changed the world
Concept
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Try it
All activities are located in the center in order to engage attendees to do and interact with.
My strategy is all activities are located in the center for maximum visibility form all sides while open up the space that buyers feel comfortable approaching and entering. Lure attendees by using sight, sound and touch for true hands-on interaction, giving all attendees a good experience about the product.
precedents
key words
color scheme
natural
minimalism
welcome
Concept
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Concept
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