Brand Backstory & Objective
Aesop is an Austrian skin care brand founded in 1987. Aesop offers skin, hair and body care formulation created with meticulous attention to detail and with efficacy and sensory pleasure in mind. Taking the lead in promoting organic concepts on the basis of natural plant skin care.
​
The design objective is creating a positive and memorable buying experience for customers. Stimulate face to face interaction and establish brand knowledge in US market.
Location
Bayshore Mall, Milwaukee, Wisconsin. Lot C14
Concept
​
DRAWING
​
RENDER
The Marketplace
- Open-air, Mixed us shopping center.
- Variety of retails, restaurants, entertainment.
Opportunity & Strategy
-Offers a range of behind the scenes on how the products are made and customizable skincare products
​
- Chance to take skin test and choose most suitable exclusive skincare product
​
- In-Store SPA experience
color scheme
key words
industry
transparency
green plants
Concept
​
DRAWING
​
RENDER
Entrance into store
Natural Library
Natural Library
Store Front
Check out & Lounge Area
